Pravda.Ru is the largest news and analytical Internet-holding in Russia.
Pravda.Ru was the first Russian online newspaper to launch the English version, the popularity and the quotation index of which puts the English page of Pravda.ru on the top list of both Russian news websites and regular print newspapers. There are also the Portuguese and the Italian versions of the online newspaper.
Pravda.Ru currently plans to launch the Chinese and the Arabian versions in the near future.
Pravda.Ru enjoys a respectable image and high online ratings.
Unique users: 4 million
Page views: 50 million
Source: liveinternet.ru
Pravda.ru 2009 US$ rates
| Banner placement | Format | Dollar CPM Rate |
| Main Page | ||
| 720x90 | 26,00 | |
| 468x60 | 15,00 | |
| 180x60 | 7,50 | |
| 180x300 | 10,00 | |
| 300x250 | 13,00 | |
| 180x600 | 23,00 | |
| Sections | ||
| All pages within one section | 720x90 | 32,00 |
| 468x60 | 14,00 | |
| 180x60 | 9,00 | |
| 180x300 | 12,00 |
Targeting cost: +30%
Male - 55%
Female – 45%
Average age – 45
Educated to university degree – 90%
Region of residence
Managers and professionals
Senior managers – 24%
Middle managers – 11%
Professionals – 36%